We cannot stress enough the importance of daily good customer care in your store for practical reasons:
- It protects you profits - unhappy customer in eBay gets their money back
- It protects your future sales - poor seller ratings reduce your store exposure
- It protects your store asset - eBay shuts down stores with high rates of cases, INRs or undelivered orders
The rest of this article provides best practices for customer care aspects: Messages, Returns & Refunds, Cancellations - buyer side, Cancellations - source side, and Cases.
Messages
Messages is the main way for you and your buyers to communicate with each other - set expectations, raise concerns, or solicit seller's ratings.
Thumb rules for handling message:
- Check your store messages daily
- Answer all messages in a timely manner
- Answer politely, even if your buyer isn't polite
- Answer accurately on product-related questions - refer unknown questions to your source seller
- Maintain effective communication with your buyer to prevent cases at all cost
- Message buyers' pro-actively for any deviation from your policies, to set expectations and reduce disappointments
- In API, you can use our auto-messages feature to send your buyer a "thank you!" letter, "your package is on the way" notification and a feedback request after X days, as well as leave an automatic feedback to your buyer. If you are using our automatic non-API, check out this article instead.
Returns & Refunds
Assuming your store Returns Policy allows returns like most dropshippers, and when you get a cancellations request, you need check these things in order to make a decision if to allow the return:
- Is your buyer eligible for return according to your policy? buyers can ask you to return a product even if it's against your policy (e.g. too much time passed).
- Was the product fulfilled by your Amazon Accounts or Yaballe Amazon Accounts? the return process is different for each case. In case the answer is Yaballe - get familiar with the service terms & conditions, and also with the service return & refund process.
- Is the product returnable in Amazon and if so, how to return it? Amazon might not allow you to return a product (e.g: the Amazon account was closed, or the item is food products that isn't ineligible for return), or deny it if the return isn't by process (e.g. private label improperly reported).
- Is there a shipping fee for the return in Amazon, if yes, what is the cost? Some returning policy in Amazon don't allow free shipping for return (e.g.: 3rd party sellers return policies), and teh shipping cost might be higher than the expected refund sum for the returned item.
Some best practices for your consideration:
Best Practice | How to Enforce It |
Make sure you eBay account is set properly so you can control the return process and return labels with the right return address |
- Your eBay auto-return label option must be off, or else it will issue labels with your item location address instead of Amazon's: make sure RMA number is on in eBay
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Promptly provide a return label for buyers that are eligible for return - if the item in returnable in Amazon with free shipping |
- Check your eBay messages daily, and handle return requests in a timely manner - to meet the Amazon supplier return policy and enjoy free shipping & refunds as much as possible. - If the order was fulfilled by your Amazon account - go to your Amazon account to get the label.
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Cut losses for Amazon non-returnable items or high shipping cost - offer the buyer to keep the item and get a partial refund (e.g. 50% back) |
Message your buyer, to get into agreement, and follow with the refund: |
In case the label Amazon provides isn't pre-paid (pay&ship) but your buyer is entitled to free return - transfer the shipping cost upfront to your user, to cover his expenses before he takes the action |
Amazon pay&ship return label isn't pre-paid, and look like that: If your buyer is entitled for a free return (by your returns policy), consider to: |
If the buyer isn't eligible for a return per your policy (e.g. too much time passed) - you may refuse, or consider offering partial refund for peace sake in case of end cases. |
you can politely explain him the situation and refuse. In sensitive end cases you may consider to offer partial refund for peace sake, even though it's not by your policy. |
Always aim to list returnable items with return policy as similar as possible to your store's policy. |
Follow the Finding & Listings items best practices |
Cancellations by The Buyer
Your eBay buyer can cancel his orders by doing the following:
- eBay cancellation option, within 60 minutes of order placement
- Later, by messaging you to ask to cancel the order
You should identify eBay cancellations promptly, because the most important aspect of order cancellations initiated by your buyer, is how fast you can handle the cancellation with your supplier by this order of priority:
- Prevent placing the order in Amazon -
- If you're using auto-ordering: try to exclude the order in Yaballe > Sold Items page, and prevent it from being placed in Amazon ( possible in PENDING, or PROCESSING status)
- If you're using auto-ordering: try to exclude the order in Yaballe > Sold Items page, and prevent it from being placed in Amazon ( possible in PENDING, or PROCESSING status)
- Cancel an order that was already placed but not shipped yet -
- If the order was fulfilled by Yaballe Amazon Accounts: contact Yaballe support with the Support > Fulfillment Service Request > Cancel Order ticket form. Note that this is a best-effort request - Yaballe will contact Amazon seller and ask to cancel the order. If approved, you'll get your refund if/once Amazon refunds it (according to the service terms & conditions).
- If the order was fulfilled by Yaballe Amazon Accounts: contact Yaballe support with the Support > Fulfillment Service Request > Cancel Order ticket form. Note that this is a best-effort request - Yaballe will contact Amazon seller and ask to cancel the order. If approved, you'll get your refund if/once Amazon refunds it (according to the service terms & conditions).
- Return an order that was already shipped - Amazon return labels are available only after the product was delivered - so advice your buyer that the order is already on its way, and to contact you once he gets it, in order to return it.
Note: there could be use cases where your eBay buyer asks to cancel their order however you are unable to cancel the supplier order and/or get its refund - make sure you take into account such cost recoveries in you pricing and profit considerations.
Cancellation Due To Source Supplier Issues
When you realize that you cannot fulfill an order to your buyer (e.g. seller mistake, stock run out, lost on the way, or source price increased making it unprofitable).
- It couldn't be placed in Amazon (e.g. out-of-stock, Amazon page changed, shipping cost, or price higher than eBay price)
- If your using auto-ordering: order status is ERROR (with verbose message detailing the specific error)
- It's cancelled by the Amazon seller after it was placed (e.g. defect, stocking error, etc.)
- If your using auto-ordering: order status is CANCELLED
It's important that you handle such a case with sensitivity on both eBay side and your buyer side, to avoid defects and impact on your store. There are the best practices:
Best Practice | How to Enforce It |
Upon your first seller's cancellation, retry fulfilling the order with a different seller - mind the shipping time |
Check Amazon to see your alternatives for that same product. - With Yaballe you can use the Retry option to reorder it. - If you need a specific seller that with the shortest fulfillment but isn't the cheapest - contact Yaballe support with the Fulfillment Service Request > Place Order Manually ticket option and specify the specific seller details |
Avoid defect records by using the Buyer Asked to Cancel option when cancelling and order in eBay - preferably once the buyer explicitly asked for it |
If you can't fulfill the exact product on time (with a different seller): - Try to find an alternative: a similar product, or the same with delayed shipping - Proactively message your buyer to let them know that something might have happened to their order such as damage or loss - If he prefers to cancel (most buyer do), then you can check the Buyer Asked to Cancel option - If he prefers the alternative - order it, but don't forget to update the tracking ID in eBay accordingly |
Handle in eBay any hanging tracking ID (eBay measures it) Yaballe updates tracking IDs for you in eBay - as soon as you place an order (if you are using Aquiline instant tracking conversion), or later on when the product is shipped. |
If the tracking ID is already updated in eBay but the order isn't shipped or delivered - clear it before you cancel the order |
Cases
Cases arise when a user escalates an issue and opens a dispute, such as Item Not Received (INR), Item Not as Described, or a payment dispute. It is crucial to:
- Respond to cases before their specified due date - or the case will be automatically closed in the buyer's favor, and record a defect on your account.
- As much as possible, solicit users to close cases if you managed to get to an agreement with them.
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