Finding & listing items in you store is a great start - but now you also need to see how they're doing, for these practical reasons:
- Improve your exposure - the better a store performs, the more exposure you get
- Control your cost - your shelf space cost money since you pay eBay and Yaballe per listed items. Make sure your listings worth it, clean what's not.
Here are some metrics to help you track how well your store is doing and measure the average success of your items:
- Sell-Through Rate (STR) - %items sold, out of total eBay listings:
STR= total unique items old / total unique items listed.
- Profit-per-list (PPL) - the average profit each items yields in your store:
PPL = total monthly profit / total items listed over the month on average
See some best practices to maintain high STR and PPL rations:
|Best Practice||How to Enforce It|
|Handle underperforming listings||
In Yaballe > Monitor, filter for items that didn't sell for 30 days (or any other period of your liking), or sold just few items
You have few options how to handle such listings:
1. Reduce their pricing to see if it can encourage sales: manually by updating listings breakeven & profit value, or with unsold-items profit drop auto-rule.
2. Purge such listings (delete them), and find & list new items instead.
|Avoid listings underperforming items, to begin with||Find & list best-seller products and categories that are likely to perform better.|
|For new store in its very early days, - sell cheaper items at lower profit - to gain seller ratings||
Follow the building and eBay store best practice guide.