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How to Protect Your Store with VeRO and Words and ASINs Filter?

Ayelet Shomer
  • Updated

00:05: Zero words and a sins filter. 00:08: Our Vero words and a sins filter helps protect your account by 00:12: preventing certain items from being listed and automatically removing 00:16: specific words from your listings. All based on your custom preferences. 00:21: To set your preferences, go to jabala settings, Advanced Vero, and words filter, 00:26: Before proceeding please note that if your account is part of a cluster, any changes you 00:30: make here will apply to all accounts connected to this cluster once saved. 00:34: The first section Vero. Strictness is the core of this feature. 00:39: It performs a scan against our extensive and continuously updated Vero brand 00:43: list. We recommend checking both brand and title. 00:47: Next is our improved words filter feature. 00:50: It can now either remove specific words from your items, brand title, 00:55: or description fields or block the item from being listed all together. 00:59: This means it can also function, similarly to our Vero scanner offering 01:03: an additional layer of protection. 01:06: You can enter either a list of words, separated by commas. 01:10: Or one word per line, whichever you prefer. 01:13: Everything you add will appear in the list below where you can review search or remove 01:17: entries at any time. 01:19: You can copy the entire list to your clipboard using this button. 01:23: Or delete the whole list using the clear button. 01:26: Once your word list is set, you can choose one of two actions for the system to take. 01:31: Either seamlessly remove the specified words from the item title and description in 01:36: both Auto Lister and bulk Lister or use the second option. 01:39: A warning in Auto Lister and completely block the item from 01:43: being listed in bulk Lister. 01:46: The first option, remove words from item title and item description will 01:50: simply remove the words appearing in your list from your items titles and description. 01:54: For even better results, enable the option, add a brand names to words filter 01:59: This treats the Amazon brand names. Usually found at the beginning of each Amazon title 02:03: as words that should also be removed from your item titles and descriptions. 02:08: The second option worn on auto Lister and block in bulk 02:12: Lister, also lets you choose when the system should trigger a warning or block 02:16: the item. It can take action if a word from your list is found in 02:20: the item's title description or in the item specific brand field. 02:26: For best results. If you go with the second option, make sure to also check brand and 02:30: title in the Vero. Strictness settings above like so, 02:34: Lastly, the a sins filter allows you to enter specifications that 02:38: you want to prevent from being listed. Products with these. 02:41: A syns will be automatically blocked. 02:44: Always remember to click save in the end. 02:47: Once you see the confirmation notification, you're ready to go and list your new items. 02:52: Feel free to contact our support for more details.

 

VERO & WORDS FILTER options helps you protect your store from restricted brands and words that eBay might potentially recognize as violating its Verified Rights Owner Program (VeRO) or other policies.
It is imperative that you apply these settings from the get go. 

Things you can learn in this article:

  1. How Does Yaballe Update it's Brands VeRO List (and how can you)?
  2. Setting up VeRO and Words Filter in Yaballe
  3. How to Run a Brand VeRO Scan for Existing Listings?
  4. Understanding VeRO Warnings (when using auto-lister)

 

How Does Yaballe Update it's Brands VeRO List (and how can you)?

Yaballe maintains an up-to-date eBay VeRO list - officially published by eBay (updated continuously every 24 hours), as well as crowd sources by reporting of our user base - so you don't have to build the list yourself, but you can certainly add on top of it and contribute.

Brands enter Yaballe's VeRO list in one of these ways: 

  1. eBay's official VeRO list in scanned once every 24 hours and Yaballe updates its list accordingly.
  2. eBay VeRO alert messages sent to Yaballe API users are automatically scanned and updated in Yaballe's list accordingly.
  3. Non-API users reporting VeRO case to Yaballe support are added on-demand to Yaballe's list. 
  4. Users reporting to our support of Supplier's direct contact with them (not via eBay auto message) are added on-demand to Yaballe's list. 

 

 

 

Setting up VeRO and Words Filter in Yaballe

The settings options available in Settings > ADVANCED > VERO & WORDS FILTER. 

Note: 

  • Any changes to VERO & WORDS FILTER Options, once saved, will apply effective immediately to new listings.

  • If your account is part of a cluster, any changes you make will apply to all accounts connected to the cluster.

 

VeRO Strictness:
Screenshot 2025-04-09 at 1.26.42.png

VeRO Strictness Option Description

Vero Strictness - Brand

(Strongly Recommended)

Filter out listings based on their brand, as shown in the item specifics, if the brand is listed in Yaballe VeRO list. 

This will prevent the item from being listed altogether. 

Best Practice: check this option. 

Vero Strictness - Title
(Recommended)

Filter out listings based on their brand, as shown in the item title, if the brand is listed in Yaballe VeRO list.

This will prevent the item from being listed altogether. 

Best Practice: check this option. 

Vero Strictness - Description

Filter out listings based on their brand, as shown in the item description, if the brand is listed in Yaballe VeRO list.

This will prevent the item from being listed altogether. 

Best Practice: if you mostly use the bulk lister, leave unchecked as it will potentially block the majority of your listings. 

 

  • Words Filter:
    Screenshot 2025-04-09 at 1.28.07.png
    Words Filter  Option Description
    Words Filter - List

    Identify words that are listed in the Words Filter List, and appear in the item title and description - then delete the word from the eBay item description and title OR just warn about them in Auto Lister & Block them in Bulk Lister (per the behavior preference specified). 

    Note that words match is case insensitive. 

    Best Practice: customers typically include these words (but not only): contact, contact us, customer service, call, email, website, asin, amazon, amazon's, aliexpress, refund, warranty, guarantee, replacement, lifetime, contact us, link below, get free, unconditionally, call us, tel, phone, @, Email, Mail, One day shipping, Free item, ®, amazon.com, www.amazon.com, www.aliexpress.com, aliexpress.com, walmart, www.walmart.com, wallmart.com, https://www.amazon.com/ss/help/contact, on our page, visit our website, visit our webpage, click here, shop, store, our store, aliexpress.com, visit our site, from mobile site on Aliexpress, Follow, instagram, Youtube.  

    Words Filter - Add Brand Name to Words Filter

    Implicitly include any brand name that appears in the source item specifics, in the Words Filter List - then delete the word from the eBay item description and title or warn about them in AUto Lister & Block in Bulk Lister(per the behavior preference specified).

    If you are using the bulk lister, it's recommended to leave this option unchecked, otherwise almost all your items might be blocked.

    Note that words match is case insensitive. 
    Words Filter - Warn on Auto-Lister and Block in Bulk Lister

    Warn in the Auto-Lister about any item for which item title or description include words found in the Words Filter List, and/or implicit brand names if the Add Brand Name to Words Filter is checked and Block in Bulk Lister.  

    Note that this option is mutually exclusive to the Remove Words from item title & description (namely, you can choose either, or)

    Words Filter - Remove Words from item title & description
    (Auto & Bulk Lister)

    Delete from an item's title or description words that are listed in the Words Filter List, and/or implicit brand names if the Add Brand Name to Words Filter is checked.

    Note that this option is mutually exclusive to the Warn on Auto-Lister & Block in Bulk lister (namely, you can choose either, or)

  • ASINs Filter:

Screenshot 2025-04-09 at 1.40.06.png

You can add ASINs either one by one, or as a list separated by commas or one per row (simply copy and paste a column). Each ASIN in this list will be blocked from being listed, in addition to the rules set by your VeRO strictness and words filter settings.

 

How to Run a Brand VeRO Scan on existing Listings?

 

To apply recent VeRO scanning options to existing listings's brand, use the VeRO Scan button on the top right of the Monitor page.mceclip5.png

After pressing on the Vero Scan button, the shield on the button will become green and in case the scanner will find VeRO items, it will show them to you as a list, allowing you to further decide what you want to do with them (best practice is to delete them). In case you have no VeRO brand items on your account at the moment, nothing will show while the shield is green.

 

Notes:

  • The VeRO SCAN button allows you to check VeRO brand only - based on the brand of the source ID as seen in the Lister (if you have manually changed the brand to a VeRO brand we won't be able to catch it).

 

Understanding VeRO Warnings (when using auto-lister)

There are 3 types of VeRO warnings in the AUTO-LISTER:

  1. VERO BRAND = DO NOT LIST
  2. VERO IN TITLE
    Check whether the VeRO word is:
    • A brand, or
    • A common word that is also used as a brand name (e.g. "always"), or
    • A replica (also forbidden in eBay), or
    • A product that relates to a VeRO Brand (e.g. iPhone14 Cable) - which is usually okay to list, as long as the title is phrased like this: FOR ... COMPATIBLE WITH ... FITS ...

      Please note that if you list from AliExpress, VERO in title is often equal to VERO brand, because most of AliExpress items do not have specified brand in the lister.
  3. VERO in DESCRIPTION
    VeRO in the description of the product, is typically just a warning signal, that hapפens because the name of a brand is also a common word (e.g. "always") - it's your decision if to delete the words, rephrase or delete the list altogether.

 

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