VERO & WORDS FILTER options helps you protect your store from restricted brands and words that eBay might potentially recognize as violating its Verified Rights Owner Program (VeRO) or other policies.
It is imperative that you apply these settings from the get go.
Things you can learn in this article:
- How Does Yaballe Update it's Brands VeRO List (and how can you)?
- Setting up VeRO and Words Filter in Yaballe
- How to Run a Brand VeRO Scan for Existing Listings?
- Understanding VeRO Warnings (when using auto-lister)
How Does Yaballe Update it's Brands VeRO List (and how can you)?
Yaballe maintains an up-to-date eBay VeRO list - officially published by eBay (updated continuously every 24 hours), as well as crowd sources by reporting of our user base - so you don't have to build the list yourself, but you can certainly add on top of it and contribute.
Brands enter Yaballe's VeRO list in one of these ways:
- eBay's official VeRO list in scanned once every 24 hours and Yaballe updates its list accordingly.
- eBay VeRO alert messages sent to Yaballe API users are automatically scanned and updated in Yaballe's list accordingly.
- Non-API users reporting VeRO case to Yaballe support are added on-demand to Yaballe's list.
- Users reporting to our support of Supplier's direct contact with them (not via eBay auto message) are added on-demand to Yaballe's list.
Setting up VeRO and Words Filter in Yaballe
Available in Settings > ADVANCED > VERO & WORDS FILTER.
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Any changes to VERO & WORDS FILTER Options, once saved, will apply effective immediately to new listings.
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If your account is part of a cluster, any changes you make will apply to all accounts connected to the cluster.
1. VeRO Strictness
| VeRO Strictness Option | Description |
|
Vero Strictness - Brand (Strongly Recommended) |
Filter out listings based on their brand, as shown in the item specifics, if the brand is listed in Yaballe VeRO list. This will prevent the item from being listed altogether. Best Practice: check this option. |
| Vero Strictness - Title (Recommended) |
Filter out listings based on their brand, as shown in the item title, if the brand is listed in Yaballe VeRO list. This will prevent the item from being listed altogether. Best Practice: check this option. |
| Vero Strictness - Description |
Filter out listings based on their brand, as shown in the item description, if the brand is listed in Yaballe VeRO list. This will prevent the item from being listed altogether. Best Practice: if you mostly use the bulk lister, leave unchecked as it will potentially block the majority of your listings. |
2. Remove Keywords
This component lets you remove specific keywords from an item's title and description. Use this if you want more control over which words get filtered out.
Note that words match is case insensitive.
Best Practice: customers typically include these words (but not only):
| contact, contact us, customer service, call, email, website, asin, amazon, amazon's, aliexpress, refund, warranty, guarantee, replacement, lifetime, contact us, link below, get free, unconditionally, call us, tel, phone, @, Email, Mail, One day shipping, Free item, ®, amazon.com, www.amazon.com, www.aliexpress.com, aliexpress.com, walmart, www.walmart.com, wallmart.com, https://www.amazon.com/ss/help/contact, on our page, visit our website, visit our webpage, click here, shop, store, our store, aliexpress.com, visit our site, from mobile site on Aliexpress, Follow, instagram, Youtube. |
3. Auto Remove source's brand name from title & description
Auto-remove source's brand names from your item’s title & description — applies to Amazon-sourced items and only to the brand name, which is pulled from the item’s "Brand" item specific.
4. Auto-replace brand with "Does not apply"
Automatically list your items with 'Does not apply' in the eBay item specific 'Brand' field.
5. Block by Keywords
If you have your own list of keywords, which you want to use to block items from being listed, you can add them here. We recommend selecting only brand and title for the best results.
NOTE: You can also use this component to block certain categories, in case the category name appears in your item's title, brand or description.
6. Block by ASIN
You can add ASINs either one by one, or as a list separated by commas or one per row (simply copy and paste a column). Each ASIN in this list will be blocked from being listed, in addition to the rules set by your VeRO strictness and words filter settings.
How to Run a Brand VeRO Scan on existing Listings?
To apply recent VeRO scanning options to existing listings's brand, use the VeRO Scan button on the top right of the Monitor page:
After pressing on the Vero Scan button, the shield on the button will become green and in case the scanner will find VeRO items, it will show them to you as a list, allowing you to further decide what you want to do with them (best practice is to delete them). In case you have no VeRO brand items on your account at the moment, nothing will show while the shield is green.
Note:
- The VeRO SCAN button allows you to check VeRO brand only - based on the brand of the source ID as seen in the Lister (if you have manually changed the brand to a VeRO brand we won't be able to catch it).
Understanding VeRO Warnings (when using auto-lister)
There are 3 types of VeRO warnings in the AUTO-LISTER:
- VERO BRAND = DO NOT LIST
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VERO IN TITLE
Check whether the VeRO word is:- A brand, or
- A common word that is also used as a brand name (e.g. "always"), or
- A replica (also forbidden in eBay), or
- A product that relates to a VeRO Brand (e.g. iPhone14 Cable) - which is usually okay to list, as long as the title is phrased like this: FOR ... COMPATIBLE WITH ... FITS ...
Please note that if you list from AliExpress, VERO in title is often equal to VERO brand, because most of AliExpress items do not have specified brand in the lister.
- VERO in DESCRIPTION
VeRO in the description of the product, is typically just a warning signal, that hapפens because the name of a brand is also a common word (e.g. "always") - it's your decision if to delete the words, rephrase or delete the list altogether.
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